2025 was a pivotal year for technology. Hospitals and health systems stopped talking about digital transformation and started living it. But change rarely comes easy. Margins tightened. Labor pools shrank. And somewhere in the middle of it all, revenue cycle leaders were expected to keep the lights on while simultaneously fending off staff burnout.
Maybe you’ve felt that tension firsthand. The late-night scramble before a board meeting to explain a dip in clean-claim rates, or the sense that even as technology promises to help, the day-to-day still feels like triage. The pressure is real. But so is the progress being made to ease it.
By late 2025, the signs of real transformation were hard to ignore. Conversations with payers had become more data driven. Patients, long treated as afterthoughts in financial workflows, finally began experiencing transparency and empathy at the checkout window. And along the way, AI left its mark on nearly everything. As 2026 approaches, the landscape continues to shift with tighter regulations and value-based care models.
This white paper explores that evolution. You’ll learn about some of the hottest topics discussed at healthcare conferences in 2025, the biggest challenges and bright spots shaping the revenue cycle, and get a glimpse of what the future holds for RCM in 2026. You’ll also see how GeBBS Healthcare Solutions is helping clients navigate these shifts through intelligent automation and unified platforms.
While capturing revenue will always be central to RCM, building resilience and adaptability has never been more vital. The decisions you make today will determine whether your organization reacts to disruption or starts shaping what comes next. Download our latest whitepaper and learn more!